Home > News > Celero News > 2020 > East Coast CU Adopts Aura

Aura Expands Nationwide as East Coast Becomes the Latest Credit Union to Adopt the Loyalty Platform

December 17, 2020
Celero is thrilled to announce that East Coast Credit Union has selected its reloadable MasterCard® – Aura™ – to provide their members with an innovative loyalty, rewards and financial wellness platform.

Welcoming the Nova Scotian credit union – with its over 42,000 members – is a significant milestone for Celero as Aura is now in use coast to coast, with credit unions offering the platform in almost every province in the country.

Freedom and flexibility with a globally-accepted card
Credit unions like East Coast are choosing Aura because it’s a globally-accepted platform and card, enabling their members to transact anywhere in the world and online, while enjoying discounts and rewards from local businesses and large retailers.

“We are excited to be launching Aura to our members; we like the value it brings to local businesses pursuing innovative ways to connect with consumers, and to our members who are seeking seamless payments options – particularly as online shopping and contactless payments become increasingly prominent and necessary,” says Ken Shea, President and CEO, East Coast Credit Union.

“With Aura’s array of features and benefits, we see it as the next generation of a global payments card for our members – one that not only meets our members’ evolving payments needs, but also creates exceptional value with its discounts, rewards and financial management tools.”

Delivering a rewarding payments experience for members
As the payments landscape broadens, consumers have a wide-range of options to choose from. According to Kristen Wilson, Director of Client Solutions and Business Development, Aura’s feature-and-function rich platform paired with Celero’s proven implementation process, is what sets it apart from other choices on the market and provides a unique value-proposition for Canadian credit unions.

“Aura is much more than a prepaid card – it enables credit unions to create a rich and fulfilling digital experience for their members as they manage their money, make purchases and enjoy discounts and perks from their favourite stores and retailers.  That’s what sets it apart from other offerings on the market – it delivers the rewarding, self-serve experience that today’s consumer requires,” says Wilson.

For more information, or to set up a consultation on how Aura can enhance your credit union’s offering, contact us here or reach out to your Celero Account Executive.


About East Coast Credit Union
East Coast Credit Union is a dynamic, full service, financial co-operative using a member-first approach to partner with individual and business members to achieve financial success. East Coast Credit Union is the largest credit union in Atlantic Canada with over $950 million in assets and serving over 42,260 members from a branch network reaching from Cape Breton to Halifax, giving you more access when and where you need it. They have grown to become a stronger credit union that is focused on investing in your communities, providing competitive products and new services and building relationships with your unique financial needs in mind. Providing convenient and flexible banking options means their members can do their banking any way, anywhere! They are proud to be a part of the credit union system that has been ranked first in customer service excellence out of all financial institutions for 16 years in a row. East Coast Credit Union is locally owned by their members. They are committed to supporting the communities they live and work in through not only financial support but also countless volunteer hours.
 
About Celero
Celero is a leading provider of digital technology and integration solutions to credit unions and financial institutions across Canada. Clients trust Celero’s proven track record delivering innovative banking technologies, digital and payment solutions, cloud computing, outsourcing, IT, and advisory services. Celero offers reliability and security through its world-class hosted banking system and data centre operations.  With key partnerships across the globe, Celero also brings the scale and extensive capabilities of multinational technology companies and the focused expertise of fintech startups.  For more information, visit celero.ca.