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Momentum building to launch integrated analytics services for Canadian credit unions

January 31, 2017
CALGARY, ALBERTA - (Jan. 31, 2017) – Celero has partnered with U.S-based OnApproach to bring their revolutionary M360 data platform to enhance data integration and advanced analytics capabilities for credit unions in Canada. 

OnApproach’s M360 enterprise platform integrates data from multiple data sources to create a single source of truth and enables credit unions to use information and analytics to increase efficiencies, manage risk, increase sales and profitability and enrich relationships with their members. 

Cornerstone Credit Union will be the first credit union to implement Celero’s analytics solution utilizing the M360 data platform later this year.  

“Retail financial services are rapidly changing, and true enterprise data integration is now a necessity along with business analytics,” said Simon Vincent, chief commercial officer, Celero. “It is a vital component of Celero’s omnichannel strategy for credit unions. We saw the need and demand for an open and agnostic data platform that strengthens integration of information from multiple sources and enables predictive analytics for our credit union clients.

“Over the past year, we have consulted and collaborated with credit unions across the country to understand fully what they need and want from a business analytics solution,” said Vincent. “The feedback was clear; there is a growing need for credit unions to leverage their data assets intelligently to understand member expectations, which products best meet market needs, the best channels to serve members and the most efficient operating model to run a profitable business.”

Using OnApproach’s M360 data platform, Celero will be able to provide clients a holistic 360-degree view of their integrated data and help them gain a deeper understanding of their business and member behavior through robust analytics, visualization and reporting capabilities. 

“A platform like the M360 Enterprise, that is built following Credit Union Financial eXchange standards, creates a collaborative ecosystem of advanced analytics solutions that can be easily leveraged to get the most value out of data assets,” said Paul Ablack, CEO, OnApproach. “We are thrilled to partner with Celero to extend the power of the M360 platform to Canadian credit unions.”

“We look forward to leveraging our data to get a holistic perspective of our member’s use of Cornerstone’s services,” said Cliff Trombley, vice president risk and corporate services, Cornerstone Credit Union. “The future success of our organization depends on evolving our member experience model. The data analytics and predictive modeling services Celero is bringing forward will be key to our strategy and meeting the service expectations of our members now and in the future.” 

For more information about Celero’s business analytics solution, visit celero.ca or speak to your Celero account executive.